Friday, 08 October 2010 09:42

City Ford Proud Sponsor of Riding4aCause

On the 20th of September, Riding4aCause completed its first major ride from Sydney to the Northern Territory to increase awareness of male depression.

Male depression affects 1 in 8 men worldwide, impacting families, friends and colleagues. Raz Chorev, Andrew Blanda and Robbie James are the men behind Riding4aCause and are passionate about supporting men and their families who are suffering from depression.

City Ford, Sydney's premier Ford dealership, in has sponsored the event by providing a Ford Territory Ghia for the riders to use as a support vehicle. The car was required to carry a camera man – Caz Dickson from Sydney, to document the ride, and to carry excess equipment for the riders, and to be there in case of emergency.

Brent Polites, City Ford DP, said he was honoured to sponsor such a great event and for such a good cause. “It’s important to raise awareness about depression in males as research shows men are far less likely to seek medical treatment than females. Those suffering from depression need to know that support and help is available,” Mr Polites said.

After this year’s success, next year is expected to be even more adventurous, yet destination has not been finalized yet.

Mr. Polites said he would be more than happy to continue to support the event next year and hopes that other companies who might be able to assist can also add value.

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